Give It Some Time – Achieving worthwhile results doesn’t happen the moment Facebook starts running your ad live.

Once you have the 'Likes', messages can start being targeted directly to your fan base.

The more popular you look, the more people like you. The more likes you have, the more popular you look.

Get More Likes – A “Like” campaign is relatively inexpensive and casinos typically do well with this type of campaign since they have regional name/brand recognition.

Showcase a music or comedy act set to perform. Post a picture of the gaming floor on a busy Friday night. Post a photo of a winner posing next to one of your slots.

Avoid Stock Images – While you likely have stock images and artistic renderings of playing cards and slot machines on hand, showcase your logo and actual images from your casino in the ads rather than looking like the CD cover to some 90s computer slots game.

Test different images and different approaches to written copy.

Test Ads – It is a good idea to develop two ads and do a little A/B testing to see which ad performs better.

There’s nothing wrong with spending as little as $5 a day as you get the hang of everything and perfect the craft. Start small with your Facebook ad campaign’s budget and add to it over time.

Start With a Small Budget – In most cases, a Facebook ad campaign isn’t going to be profitable from the start and there is no reason to go big from the get-go.

Here are a few best practices to follow for success with casino Facebook mobile advertising.

To get a piece of that audience of 103 million, you must be advertising on Facebook Mobile. The message should be clear to casinos and any other line of business. To add some perspective, the Google Search app comes in second with 75,000,000 average monthly users. Nielsen recently reported that the Facebook mobile app is the #1 most popular app across the market, averaging an estimated reach of 103,000,000 users.

Facebook online casino games